Employment

January 2007 -- Present
Tenbrook Associates
Doral, Florida

Vice President, Communications

  • Design and Implement Communications Strategy
  • Manage Public Relations and Community Positioning
  • Create and Implement Traditional and e-Marketing Campaigns
  • Develop & Implement Social Media Strategies
  • Coordinate Website Optimization & Graphic Design
  • Supervise Special Events


January 1999 – December 2006
Tropical Financial Credit Union
Miramar, FL

Senior Vice President, Marketing and Business Development

  • Increased assets from $350 million to over $600 million
  • Doubled the amount of branches and expanded into Wal-Mart & Winn-Dixie stores
  • Achieved the largest field of membership expansion in the history of Florida credit unions
  • Overall responsibility for marketing project planning, resource allocation, timelines, execution, delivery channels and tracking results
  • Worked closely with the sales force and branch managers to implement effective lead-generation and revenue-producing initiatives
  • Responsible for analyzing all marketing data and optimizing use of both traditional and emerging media to drive business development, reduce costs and maximize the marketing budget
  • Worked with Human Resources to ensure thorough employee communications and training
  • Developed strong working relationships with other units throughout the organization, acting to ensure effective use of departmental marketing budgets
  • In charge of mentoring, coaching, performance evaluations, training, motivation and counseling of managers and staff

January 1991– December 1999
Eastern Financial Florida Credit Union
Miramar FL

Senior Manager, Marketing

  • Increased assets from $420 million to over $1 billion, making the organization one of the largest credit unions in the United States
  • Established innovative database driven marketing programs that helped the credit union to continually surpass its growth goals
  • Managed day to day operations of the marketing department including promotion planning, copy and creative development, review and sign off
  • Negotiated price and terms with suppliers, vendors, graphic artists printers
  • Managed database marketing initiatives across all projects including list management, database analysis, and membership expansion programs
  • Responsible for ensuring that all materials were produced and distributed on time at the best possible cost
  • Worked closely with production and graphics professionals to produce creative and effective work with 100% accuracy of content and compliance to brand guidelines and regulatory requirements
  • Responsible for smooth, timely and well-communicated marketing launches

January 1985 – December 1990
Creative Services Group
Miami, FL

Senior Account Executive

  • Represented advertising agency, providing service to Eastern Airlines, Blazer Financial, and several mid-sized companies
  • Transitioned graphic processes and programs to emerging digital technology
  • Expanded client list by 700%
  • Developed specific goal-oriented Marketing campaigns for clients
  • Wrote Copy and worked with Graphic Artists and Printers

RESUME