Bob Silverstein
- Master of Business Administration
- Bachelor of Arts
- Winner of the Governor’s Sterling Award for Organizational Excellence
- Founding member of i3, a financial industry think-tank
- Quoted in New York Times, Business Week, Miami Herald and numerous trade publications.
Marketing & Advertising: Create and implement innovative marketing strategies to generate opportunities for growth and profitability.
Product & Pricing: Develop cost-effective feature/pricing strategies designed to outperform the competition.
Research & Analysis: Utilize database analysis to determine most lucrative target markets, based on product usage, demographics, psychographics and other criteria.
Customer Satisfaction: Focus on the customer as the most important stakeholder in the organization.
Communications: Ensure internal and external communications are clear, compelling and actionable.
Leadership: Motivate teams, staff and overall organization by providing purpose, clear goals, empowerment and tools to succeed.
Bob Silverstein
Vice President,
Tenbrook Associates
Truth in Advertising
Form over Substance
